Logo development is a creative and strategic process that involves multiple stages, from understanding the brand's identity to creating a visual mark that effectively represents that brand.
Before designing, it’s crucial to understand the business, its values, target audience, mission, and overall goals. This helps ensure that the logo will resonate with the audience and communicate the right message.
Once the brand’s essence was established I explored different concepts, visual metaphors, and design elements to reach the final design.
